Andy Bradley, recognised as one of ‘Britain’s 50 radical thinker’, is passionate about the need for vulnerable people within the social and healthcare system to be met consistently with kindness. He promotes a TEA (Team, Engagement and Achievement) and CAKE Compassion, Attention, kindness and Empathy) approach to the field of care. He asks each person to consider: how would we like to feel at the end of our lives – loved and at peace, or abandoned and lost?